
Intel CEO Paul Otellini at CES announced an app store for applications on netbooks. The store is called AppUp Center, and it’s a place where users can purchase programs that cater to a netbooks’ unique screen size and mobility. Intel AppUp center launched today for Windows and will support Moblin-based open source operating systems and a number of runtime environments later this year.
The first set of apps are now available for download, for free or to purchase, and more will be added as they are validated. App categories include entertainment, business, games, education, health and social media. Additionally, Acer, ASUS, Dell and Samsung have announced plans to collaborate with Intel on their own app stores.
According to Intel, by participating in the program, developers gain access to the fast-growing, consumer-centric computing netbook category. In addition, developers gain revenue opportunities from the netbook-installed base, and potentially hundreds of millions of other Intel processor-based computers and devices — should Intel and partner storefronts expand into new market segments.
Intel is also working with partners to bring the app stores to consumers. The partner stores give access to the developer and store services the Intel AppUp center offers. The services include validating and categorizing apps and utilizing a common transaction infrastructure to administer purchases and downloads for these tailored stores.
Personally, I'm a fan of the AppStore model in place for the iPhone. Developers get better visibility than they would have with their web sites alone and with the review process, even with all its faults, I am confident that I am not installing any malware.
Blow this up to the desktop/laptop arena like Intel and the Windows-based OEMs are doing with Netbooks and you've got an interesting situation. The idea of the app store is expanding, despite the geek community's uproar and complaints that it's too restrictive.
Personally, I don't want a situation where I can ONLY get applications for my computer through an app store that has an approval process like Apple's iPhone/iPod Touch App Store. I CAN support OEM (e.g. Apple, Dell, HP, etc.) run app stores that are an option for users and that are open to developers, with the only restriction being a review for malware & spyware.
That can be good for consumers and developers of all sizes. No, it won't make many instant millionaires, but it's better than just a web site that the developer HOPES their prospective customers will find.