21 Jun 2011

The Hyundai With an Identity Crisis

Media_httpwwwblogcdnc_sifsw

The Hyundai Genesis has got to be the greatest example of a car with a slapped-together design lacking any direction or in-house design ethos.

Take a Sachsenring P-240, a Mercedes Benz, a little Audi, and the ass-end of a BMW 5 series and you get this. It even seems as though the designers knew what an unoriginal hatchet job of Xeroxed sedan designs this is and decided not to tarnish their company's brand any further by putting the "H" logo on the hood. It's as though they want people looking at it head on to think it really is something other than Hyundai.