What Apple's Acquisition of Siri Means
In that regard, Siri might actually be more valuable not as a standalone application, but as something that is deeply integrated with the iPhone platform. It could take what Google’s voice search does for Android (), but place it at a more robust level. Think about the possibilities of voice-driven technology to search data and applications on your phone or on the cloud at any point.
For instance, I could be looking at Twitter (), see a tweet about an upcoming movie, use a gesture and voice search to say, “buy two tickets for Iron Man 2 May 7 at midnight” and then have that action take place in the background. A pop-up would confirm my order while I’m still using my Twitter app.
Think about how powerful something like Siri could be if it could not only plug into the API streams of its connected services but also to the data stored and being used on the local device itself. Think about using Siri within the Facebook iPhone app, connected to all of your different accounts and services via the Facebook () Open Graph.
That’s got a lot of potential, both for more standard monetization and also for simply building a more robust and compelling user experience.
This is the kind of stuff that's exciting to me.
